For the analysis, on the one side the Internet technology and Internet content, and on the other side the business development from different perspectives with main focus on brick-and-mortar marketers, have been analysed. Through careful studying of Internet improvements, business models, business strategies and different types of businesses has been researched the question how the Internet changes the position in business strategies, how it evolves new business models and how the marketers because of this impact need to change their business strategies and continuously improve their business models. Therefore the Internet itself has been analysed and connected with different business development models and strategies.
As fundamental research problem has been taken the continuous Internet development and its relation and influence on the one side on evolving new business models and on the other side on changing traditional ones. Many newly listed dotcom firms had no revenues but high market capitalizations. The aim of this paper is to elaborate the Internet development and its impact on business strategy changes. We examine a potential confounding effect arising from the dotcom boom. Michael Burrows was instrumental in creating AltaVista’s search technology, worked briefly for Microsoft, then moved on to Google where he worked on their search system and created the Burrows-Wheeler transform, an algorithm used in data compression. Taking the approach of critical political economy, this narrative is contextualized as an outgrowth of broader social trends, namely the increased importance and interconnection of marketing communications, media technologies, and finance within the changing capitalism of ‘the new gilded age’. According to Rosenberg, the AI surge has striking similarities to the late 1990s dot-com boom particularly when it comes to the Nasdaq 100 breakout over the past six months. Not every early dot-com bubble story is a boom-and-bust flameout. This article sketches the contours of this generative capacity, focusing on the production of demand for online advertising services. The Dotcom bubble, also known as the Internet bubble or the Information technology bubble was a speculative bubble of stock prices of mainly American. Soaring investment markets and the developing online advertising sector entered into a pattern of mutual reinforcement that began in 1995 and intensified until the bubble collapsed in 2000, transforming the character of the web in the process.
For those companies in the general technology industry, the stock market was believed to be a bubble from the years 1995 to 2001. While the dotcom period is often dismissed as a false start in the history of the web's commercial development, it is better conceived of as highly generative of modern structures of online advertising. The dotcom boom defined the infant years of the internet when websites were popping up from thin air and attempting to make a profit off of anything and everything across this new worldwide medium.
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