In addition, the brand has partnered with many digital properties, including Urban Daddy, Batanga, Facebook, Manero and ESPN to help create and promote interactive ad units, custom content, and summer event sponsorships surrounding summer activities such as dining, nightlife, sports and music.Ĭorona also is bringing back its stainless steel Corona coolers, which will be used in the campaign’s point-of-sale offerings, and in all digital and social touch points with the brand.
CORONA EXTRA CORONA BEER LOGO TV
As a result, it has created two new TV ads achieved media presence in several high-profile properties and programs in TV and digital video, including the NBA playoffs and a World Cup TV and digital sponsorship with Univision and features a digital and national radio promotion, which all point consumers of legal drinking age to the campaign’s website. To promote the campaign, Corona has increased its national TV and video media investments by 29 percent. In addition, fans can text entry codes found on promotional signage in bars and restaurants and participate in weekly photo contests through the promotion’s photo gallery for additional chances to win. Special-edition bilingual packaging, which is available in total market and Hispanic accounts, will highlight the “Fill Your Summer” campaign at retail and feature in-pack codes that can be entered on to win prizes.
The distinctive crown logo from which Corona takes its name is based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta.Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.Įach week of summer, the brand will promote uniquely Corona summer activities and experiences for consumers to participate in, and it will give fans the chance to win weekly prizes, including trips tied to those summer moments. Corona is sold in more than 150 countries.
Unperturbed by the notion that beers sold in clear glass can become light struck because sunlight reacts with the hops, the brewer says the beer has always been marketed in a see-through bottle “because when you use only the finest ingredients, you’ve got nothing to hide.” Corona’s sales have benefitted from a remarkably effective advertising campaign that focuses on relaxation under palm trees on the white sands of Mexico’s beaches. Although Corona leads the market in its home country, it is not considered the best of Grupo Modelo’s range of beers others are more expensive in the Mexican market, and Corona was once considered a cheap beer in the United States. Although the lime slice has become synonymous with Corona and now makes up part of the brand’s image, very few Mexicans drink the beer this way, preferring to leave the lime to tourists and foreigners.įirst brewed in 1925 by Grupo Modelo to celebrate the company’s 10th anniversary, the beer is light straw in color, light in taste, and has little hop bitterness. Sold in a distinctive clear glass bottle with a printed-on label, the light “tropical pilsner” style beer, at 4.6% alcohol by volume, is often served in bars in export markets with a slice of lime pushed into the bottle’s neck. Corona Extra is the best-selling Mexican beer in the world and the number one imported beer in the United States and Canada.
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